In such a competitive environment where everyone is trying to chase a finite number of commisions marketing to potential clients is essential to any real estate agent’s success. So, how do you make sure that you are doing everything that you can to get as many clients as possible into your pipeline? Read on to learn more.
1. Get the best pictures
This one might be a basic tip, but if you are putting together a few pictures of a listing that you have it is vital that you have a high-quality camera. Once you have purchased this you will need to practice until you can take the perfect, professional quality photo. This is more challenging than it sounds. Millennials are now buying houses and they are very adept at spotting anything that is not 100% professional online. If the pictures are grainy or have not been taken with the right level of skill then it will be very easy for them to spot.
The pictures that you take don’t only need to be of high quality when it is a listing. In fact, you may find that you need to make sure that all of your marketing materials are of the highest quality and resolution. If you are not confident that you can do this alone, then you should feel free to hire a professional photographer. After all, if you don’t, your competition will.
2. Segment your contacts
The contacts in your real estate CRM software will be at varying stages of the buyer’s journey. Some will be ready to buy a house or condo tomorrow, others will be looking in the next year or so. Through a content strategy you should be able to segment your contacts by the level of interest they have in buying, budget, location and desired bedroom size. This will enable you to provide them with the right message.
3. Your content needs to be valuable
Now that you have segmented your contacts, you need to plan out a content strategy that works for everyone. Your content needs to be valuable, not just a list of potential houses but information about the location they’re interested in and news on other developments in the future.
4. Get active on social media
You already probably have a decent social network that you can tap into. Social media is a very powerful tool if used correctly. It is enough that you regularly post about listings that you have and any real estate news. This will cement in your follower’s minds that you are an authority on real estate. Word of mouth is one of the most common ways that people find their realtor so the more people who know that you are ready to give them the information they need, the better.
If you want to take your social media posting to the next level then you need to develop some more content in addition to your listings. You need to share the value-rich content that can educate about housing market trends and other things that you believe homebuyers need to know.
5. Live chat, or chatbots
Adding one of these to your website can have a huge impact on the number of clients that you’re able to add to your database. You will also be able to use a chatbot as a segmenting tool. This will allow you to be able to speed up the process of identifying hot leads and start engaging with them before your competition does.